FUTABEDS, INC

So sick of hearing a certain commercial on the radio, I wrote this very short ditty.

Don't see anything further. Any other writers want to take it from here, be my guest. Thanks for reading.

FUTABEDS, INC.

June McDonald started the idea for her MBA. Hell, it WAS her MBA. But she also got serious about starting the business. Beginning with one small showroom she began to grow the business, soon opening other stores.

Southern California seemed to be the place to do this, having the largest population of both normal and futa girls.

The advertising company of Dennis and Spears created a great campaign for her new LLP, with the line “You’re too big for me!” Then June came on explaining about the beds.

That line soon became a big joke, from local comics to national network radio interviewers panning it. All that unintentional publicity got June more opportunity for investment money to open more stores.

And those stores began to multiply. June was no dummy. She knew how to make every dollar work.

What most didn’t know was she had four of the largest mattress manufactures, famous names like Shimmons, Burly, Furns & Custer, and Futapedic to manufacture specific mattresses just for her stores.

Because they were made ONLY for her stores, she had no competition. And she made sure of that by contracting with these companies exclusively for the futa community.

That made her product a valuable commodity within the niche market she was aiming for.

The problem was doing television commercials because the FCC and the rest of the normal world didn’t want to see, hear or know about futa sleeping habits, so her electronic media campaign had to be stopped.

It took research and more money to begin to target that niche with mailers, DVD commercials for private viewing and a wide satellite radio campaign that had a new tag line, “Stop poking me!”

Though the outlay of advertising money was prodigious, it seemed to work. Sales at her twelve stores had risen. And so she began to make appearances at her stores unannounced to observe her managers and their saleswomen working the customers.

On that Wednesday she hit the first store in Pasadena, she cautiously entered the bright showroom, looking about like a lookieloo would. Within ten seconds a saleswoman came over and introduced herself.

“I’m Sarah. Are you looking for something special or just browsing?” she asked.

“Um, just looking for now.”

“Curious?” she asked.

“Just looking, thanks.”

“Okay. But our mattresses are top of the line, just so you know. And we offer that extra benefit that us girls need sometimes.”

“Huh? What are you talking about?”

‘That threw her,’ June thought, watching the saleswoman blink as her jaw bobbed up and down.

“Um, have a look around. If you have any questions, here’s my card,” she said, handing June the card and walked back toward the back room.

June had to